To start a business — and to stay in business and grow — every company has to have a strategy. Some are simple and easily stated, others are complex and take months of careful thought, planning, writing, and rewriting. Some strategies are instantly successful. Others are plagued by underperformance, whether due to a poor economy, ruthless competitors, failure to establish the necessary customer base, or simply poor execution.
Bottom line? Achieving successful outcomes can be a challenge to both new and established businesses.Read More